The Beginner's Guide to Tour Merchandising: 4 Key Responsibilities
Hey all, I’m Carlos! I’ve been touring the country as a merchandise manager for about a decade now. Contrary to popular belief, I didn’t learn my job in school or anything fancy like that. In fact, most of us don’t! This is hands-on work, learned by doing, and you can do it to.
Tour merchandising is an important part of a band’s touring success. As someone with 10 years of experience managing tour merchandise, I want to outline the core duties merch managers need to know when working a show. Follow this beginner's guide to learn the 4 key responsibilities for successful tour merchandising.
1. Load In and Set Up the Merch Table
Arrive at the venue early to scope out the merch location and set up. Assess what you'll need - tables, lighting, displays. Unpack all merchandise and inventory starting quantities of each item. Price and neatly arrange items for sale. Your merch table is essentially a little pop-up shop, so make it look pro!
2. Restock Inventory During the Show
Don't be afraid to restock popular and low inventory items mid-show. Yes, you lose potential sales when stepping away, but most customers will wait if you're just grabbing more stock. Use staff to watch the table, and run inventory out from the tour vehicles. It's easier than counting and repacking unsold items after the show.
3. Settle Merch Sales and Expenses
After the show, total unsold stock, sales revenue, and expected venue splits. Confirm numbers with the venue rep and get signed settlement sheets. Send copies to all stakeholders. Save details like shipping labels and returns for next city.
4. Pack Up and Load Out Remaining Merch
Carefully pack up all unsold merch, displays, and equipment. Double check you have everything. Thank venue staff for their help during the show. Leaving a positive impression ensures smooth sailing on your next visit.
With those 4 core duties down, you're ready to take on tour merchandising. It's hectic but rewarding work. Good luck on your journey!
